Blogs for Marketing Purposes

Vlogs (video blogs) may be that the blogs – but they have certain limitations. First, the content can not be indexed by search engines. Second, you can a game at a time. It is possible, a blog – but it does not do the same thing with a vlog.

In addition, vlogs are vulnerable to problems such as stress, nervousness, and so forth. People in general feel of a neutral, but quick to judge, by their appearance or voice of his. Provide advice to many people, using a vlog if you really need for visual expression and voice. If you are an artist, selling your own documents, for example, a vlog in May is worth more than a blog. But in most cases, a single blog works well for marketing purposes.

Podcasting

Podcasting is one of the recent developments in the Web 2.0 world – and unique because it is closely related to material development. In the early days of podcasting Apple iPod, on the basis of the technique gets its name.

A podcast is a collection of audio files for downloading and aggregation – automatically – something similar to radio programs. They are indeed released, but the only difference is that it is not “live” and “interactive”. (Although some live podcasts, and we will follow shortly.)

Podcasts serve essentially as “his blog.” A podcaster stores its own thoughts, polishing and welcome, if you’re ready, in a podcast episode is available for download. The download is, in general, media players like iTunes, and many users have episodes automatically downloaded on their MP3 players.

Regarding expressiveness, podcasts are somewhere between the blogs and vlogs. They do not provide the same personal vlog made sense, but people have the ability to adequate participation of people with the voice. Although far from being the ideal choice for artists (especially those for which the physical aspects such as gesture or creation are important – for example, actors), podcasts are the perfect complement of a blog.

Is a strategy that has often been applied, the reality podcasting blog. It is a way to overcome the limits of blogs – the need, at a computer to read it. With podcasting Blog, Blogger, that people can listen to their ideas, if not at the computer, but nothing to do, the greatest attention.

Another important advantage is podcasting is the fact that it is very cheap. Creating a vlog is not an easy task – you need a camera with humane treatment of light, a repeat of the close, the text (unless you want people to see that you are currently read) – in other words, an effort.

Podcasting is much easier, because users can not see what you do.

Step 1: Securing the machine

Although podcasts are less expensive than vlogs, you still need equipment. Of course, you need a computer with a sound card. In addition, you need:

1.A microphone. Many laptops have a moral, but the sound quality is very poor. The best are with microphone and USB headset. A decent microphone for about $ 25.
2.Sound recording software. Most podcasters use Audacity (http://audacity.sourceforge.net/), free software, open source for many platforms. Some Mac fans GarageBand, but it is not free.
3.An encoder, if your software does. You need it for your records in a compressed format like MP3. The LAME MP3 Encoder (http://www-users.york.ac.uk/ raa110/audacity/lame.html ~) is the most widespread, but many programs such as iTunes, you can automatically your audio to MP3.

Step 2: write what you write

No matter how you spontaneously, try to understand that the podcast is not a radio show online. Each podcast with ah, ugh umm and goodwill of the profession. But remember that you are not in school. Try a natural sound.

The script should not be very structured and there as well as its natural language, so this is not quite clear that you actually read. If you need help, ask that in May, a writer to help.

Step 3: Post –

Item is a task for all the successes of the application. Fortunately, most recording software, you can easily take over tasks of the automated assistant.

Common post-processing include the elimination of background noise, add effects Hall easier if she feels “dry”. One thing to note, if you have tried a podcast, your customers and promote your product. You do not play psychedelic rock.
If, after adding an effect, you need to hear twice, to understand what you say, the effect is bad. If you have problems with your own voice that your listeners are in progress.

4. Stage: Publication

This is probably the most difficult part. A podcast is in two parts: the sound itself, and a special file called an RSS file. RSS file contains information about your audio file, where it can, as it should be played, and so on.

What you have to do at this stage is to download podcasts that you have in a place accessible to the public. It can be your own web server. You must then file RSS – something that in May-a little difficult if you can not technically inclined.

The good news is that RSS feeds are generated automatically, using tools such as Escapepodder (http://www.ghofulpo.com/) MyRSS creator (http://www.myrsscreator.com/) or ePodcast creator ( http:// www.industrialaudiosoftware.com / products / ipodcastcreator.html)

The files of these programs are usually sufficient, but if you have problems, May would ask someone knows the way to get RSS.

Once the RSS file was created, simply distribution. Your site is a good starting point – but there are several directories, podcasting, podcasts you can. iTunes, you can automatically into your podcast Apple Shop, but it must do more. Yahoo! Podcasts (http://podcasts.yahoo.com/) and Podcast.net (http://www.podcast.net/) at many points.

TalkCast use is through a podcast or vlog. You can use your product in a TalkCast in its field (for example, if you sell garden plants you in May on a weekly gardening). TalkCast have an advantage over podcasts interactivity. People are by the Board of Directors of the cat, and you can read reviews without any issue.

Everyone can still listen to your TalkCast because it is now finished and can be repeated – and at the same time the advantages of podcasts (the format is the same, and you can still listen to your TalkCast on their MP3 players).
Therefore, it is much easier, a loyal following – and as many new accounts are created every day, there are constantly new people, you can go directly to your website. Yet the fact that new people in your community of a side effect – the important thing is that you can your relationship with your fans, those of your TalkCast each. Your views are extremely valuable.

RSS syndication at its best

Paragraphs describe a podcast in two parts: the audio file and the RSS file. It should be obvious that the audio file is – this section explains what RSS means.

RSS (Really Simple Syndication) is a standard format, which are often used for the updated content. That is, people use RSS feeds (or files), for their titles or abstracts of recent posts by syndication. It should be noted that RSS is not the only standard (in fact, there are several standards RSS – last by RSS 2.0).

But many experts believe that the most recent, such as Atom, are another problem, which confuses the user. We show here RSS, because it is very common and easy to use – in May, but you want on other standards to see if one suits you best.

A RSS-XML file with a markup language for describing data. Typically, RSS feeds with small pieces of data and links to the most important. For example, a local newspaper in May with RSS distrib-ute the list of recent titles. A click on the title in the RSS file leads to the complete article.

The most popular solution is equipped with a power supply with a blog. Whenever you have a new post-blog updated. With this provision, it was a great opportunity for all new players, once they are registered. Longer need to remember the address of your blog, and check occasionally to see if you wrote something new.

Another use of blogs is still aggregation. Remember what we said about the consistency of the RSS and how can it be used? Re-exactly in the aggregation, as follows: the combination of multiple streams for one, which is distributed.
For example, you can again relevant in the field of the aggregated product. Upon the sale of software, for example, you can use five or six major feed websites (freshmeat.net, softpedia.com etc.) You can use the text of the record, and add this product to your feed RSS, the few words of your product.

Thus, your customers are grateful – and not only them, a new area of interest, but also in relation to your product.

Another thing you can do is allow others to put banners in your diet. Small, discreet, banners at the end of all foods may be income for you without your clients. It works the other way also: You can use your banner in the flow to distribute other – like everyone else.

Typically, RSS feeds can be very useful. The only drawback of their base is the fact that they are not a form of active communication – only one part is active (ie you send the message, but also other read). However, even if it is not your relationship with your customers more staff, RSS is very useful to know.